The following list represents suggested readings in support of the various courses offered at the undergraduate and graduate levels in this discipline. Books as well as periodicals are identified and provide a general overview of the topics in this subject area. The list is not meant to be comprehensive nor are all the items available either in-print or in one specific library or collection. The list, however, is meant to be a starting point for research and further information.
----. A Short Course in International Marketing Blunders. CA: World Trade Press, 2000.
____________. Beyond Culture . NY: Doubleday, 1997.
Aaker, David A. Building Strong Brands . NY: The Free Press, 1996.
Afuah, Allan and Christopher L. Tucci. Internet Business Models and Strategies. Boston :McGraw-Hill, 2001.
Banks, Howard. The World's Most Competitive Economy . Forbes, 1993.
Bird, D. Marketing Insights and Outrages . NJ: Kogan Page, 2000.
Blakenship, A.B., G.E. Breen, and A. Dutko. State of Art :Marketing Research . IL: NTC Business Books, 1998.
Boone, Louis E. and David L. Kurtz. Contemporary Marketing. NY: Dryden Press, 1998.
Brown, Keith T. The Interactive Marketplace: Business-to-Business Strategies for Delivering Just-in-Time, Mass-Customized Products. New York : McGraw-Hill, 2000.
Campanelli, Melissa. Asian Studies . Sales & Marketing Management, March 1995.
Certo, Samuel C. and Mathew W. Certo. Finding the ebusiness in Your Business. New York: McGraw-Hill, 2001.
Christopher, Martin and Adrian Payne. Relationship Marketing . Oxford : Butternorth Heinemann, 1993.
Churchill, G., Jr. and J.P. Peter. Marketing: Creating Values for Customers . OH: Irwin, 1998.
Churchill, Gilbert A. Basic Marketing Research . TX: Drysden Press, 1996.
Coupey, Eloise. Marketing and the Internet: Conceptual Foundations. New Jersey :Prentice Hall, 2001.
Cravens, D.W. Strategic Marketing . NY: McGraw Hill, 2000.
Curry, Jeffrey. A Short Course in International Marketing . CA: World Trade Press, 2000.
Deming, W. Edwards. On Mission to Revamp Workplace: Deming's Steps to Quality . 1996
Dickson, Peter R. Marketing Management . TX: Dryden Press, 1998.
Duncan, Tom and Sandra Moriarty. Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships . NY: McGraw-Hill, 1997.
Emerick, D., K. Round and S. Joyce. Exploring Web Marketing and Project Management: Interactive Workbook . NJ: Prentice Hall, 2000.
Engle, James. Consumer Behavior . TX: Dryden Press, 1998.
Exporters Financial and Marketing Handbook
Ferguson , Tim and Josephine Lee. Coin of the New Age . Forbes, September 1996.
Foreign Trade Report published by the U.S. Department of Commerce
Fraser, Jill Andresky. "Get Paid Promptly," Inc ., November 1996, 87.
Friedman, N. Customer Service Nightmares: 100 Tales of the Worst Experience Possible and How They Could Have Been Fixed . CA: Crisp, 1998.
Griggs, Blakely Dickson. "Bartering is Back with a Vengeance," GSA Business , 8 June 1998, 8B.
Hall, Edward T. Beyond Culture . NY: Doubleday, 1997.
Hall, Edward T. The Silent Language . NY: Doubleday, 1993.
Hanson, Ward. Principles of Internet Marketing. OH: South-Western College Publilshing, 2000.
Harris, Daniel. Cute, Quaint, Hungry and Romantic : The Aesthetics of Consumerism Da Capo Press, Inc., 2001
Hartley, R.F. Marketing Mistakes . NY: John Wiley & Sons, 2000.
Hisrich, R.D. Marketing . NY: Baron's Educational Series, 2000.
Huey, John. The World's Best Brand . Fortune, 1993.
Huffman , Frances . "Calling to Collect," Entrepreneur , September 1993, 30.
Ingram, Thomas N. Improving Sales Force Productivity: A Critical Examination of the Personal Selling Process . Review of Business , p.12, 1999.
Ingram, Thomas. Sales Management: Analysis and Decision Making . TX: Dryden Press, 1995.
Johnson, S. One Minute Sales Person . PA: Harper Collins, 1991.
Juran, J.M. Juran on Quality By Design: The New Steps for Planning Quality into Goods and Services . NY: Juran Institute, 1992.
Kalish, Ira. "Global Outlook: The Economy and the Retail Industry," Winning Strategies for the New World of Global Retailing . Columbus , Ohio : PricewaterhouseCoopers, 1999.
Keagan, Warren. Multinational Marketing Management . NJ: Prentice Hall, 1998.
Kerin, R.A., and R.A. Peterson. Strategic Marketing Problems: Cases and Comments . NJ: Prentice Hall, 1998.
Kirk, Jim. "Ad Agencies Rise to United's Challenge," Chicago Tribune (June 15, 1997) B1.
Kotler, P. and G. Armstrong. Principles of Marketing . NJ: Prentice Hall, 1999.
Lambin, J.J. Market-Driven Management: An Introduction to Marketing . NY: Saint Martin 's Press, 2000.
Langer, Maria. Putting Your Small Business on the Web. CA: Peachpit Press, 2000.
Liautaud, Bernard and Mark Hammond. Turning Information into Knowledge Into Profit: e-Business Intelligence. New York : McGraw-Hill, 2000.
Linneman, R.E. and J.L. Stanton, Jr. Making Niche Marketing Work: How to Grow Bigger by Acting Smaller . NY: McGraw Hill, 1991.
Lisser, Eleena De and Rodney Ho. "Barter Exchanges Say Future Looks Promising," Wall Street Journal , 12 November 1997, B2.
Lodziak, Conrad. The Myth of Consumerism . Pluto Press, 2002
Lynn, Jacquelyn. "You Owe it to Yourself," Business Start-Ups , October 1996, 54-60.
Maddox, Kate. "E-commerce Becoming Reality," Advertising Age (October 16, 1998). S1-2.
Mandelker, Jeannie. "Put Numbers on Your Side," Your Company , Winter 1994, 33.
Marriotti, John. "Cash is like Oxygen," Industry Week , 21 April 1997, 42.
Marullo, Gloria Gibbs. "Case Studies in Cash Management," Nation's Business , September 1996, 62-63.
McDaniel, Jay B. Living from the Center: Spirituality in an Age of Consumerism . Chalice Press, 2000
Mester, Loretta J. "What's the Point of Credit Scoring?" Business Review , Federal Reserve Bank of Philadelphia , September-October 1997, 3-16.
Miller, Dave. "Netting Crucial Credit Records," GSA Business , 25 May 1998, 9A.
Mohammed, Rafi A., Robert J. Fisher, Bernard J. Jaworski, and Aileen M. Cahill. Internet Marketing: Building Advantage in a Networked Economy. Boston : McGraw- Hill, 2002.
Muson, Howard. "Collecting Overdue Accounts," Your Company , Spring 1993, 4.
Parkinson, Kenneth L., and Joyce R. Ochs. "Using Credit Screening to Manage Credit Risks," Business Credit 100 , March 1998, 22-27.
Perreault, W. Basic Marketing . NY: McGraw Hill, 1998.
Raisch, Warren D. The eMarketplace: Strategies for Success in B2B commerce. New York : McGraw-Hill, 2001.
Reece, Barry L. and Rhonda Brandt. Effective Human Relations: Personal and Organizational Applications , 8 th ed. Boston : Houghton Mifflin, 2002.
Revine, Lawrence, Daniel W. Collins and Johnson W. Bruce. Financial Reporting and Analysis . NJ: Prentice Hall, 1996.
Rice, Faye. What Intelligent Consumers Want . Fortune, December 1992.
Robert, Michel and Bernard Racine. e-Strategy Pure & Simple: Connecting Your Internet Strategy to Your Business Strategy. New York : McGraw-Hill, 2001.
Rotzell, Kim G. and James Hafner. Advertising in Contemporary Society . OH: Southwestern Publishing, 1990.
Sandberg, Jared. "It isn't Entertainment that Makes the Web Shine; It's Dull Data," Wall Street Journal (July 20, 1998) A1, A8.
Sawyer, Ben, Dave Greely and Joe Cataudella. Creating Stores on the Web. 2 nd ed. CA: Peachpit, 2000.
Schwartz, Peter and Blair Gibb. When Good Companies Do Bad Things . New York : John Wiley & Sons, Inc., 1999.
Seitel, Fraser P. The Practice of Public Relations . NJ: Prentice Hall, 1998.
Sheth, J.N. and A. Parvatiyar. Handbook of Relationship Marketing . CA: Sage, 2000.
Sheth, Jagdish N., Abdolreza Eshghi and Balaji C. Krishnan. Internet Marketing. New York: Harcourt College Publishers, 2001.
Solomon, M.R. and E.W. Stuart. Marketing: Real People, Real Choices . NJ: Prentice Hall, 2000.
Solomon, M.R. Consumer Behavior . NJ: Prentice Hall, 1999.
Statistics of Foreign Trade by the Organization for Economic Cooperation & Development
Strauss, Judy and Raymond Frost. E-Marketing. 2 nd ed. New Jersey: Prentice Hall,1999.
Swartz, T.A. and D. Iacobucci. Handbook of Services, Marketing and Management . Sage, 2000.
Tedeschi, Bob. "A Growing Ad Strategy: Click to Win!" New York Times (August 21, 1998).
Testerman, J.O., T.J. Kuegler, Jr., and P.J. Dowling, Jr. Web Advertising and Marketing . CA: Prima, 1996.
Underhill, Paco. Why We Buy . New York: Simon & Schuster, 1999.
Varadarajan, P. Rajan. Strategic Alliances: A Synthesis of Conceptual Foundations . Journal of the Academy of Marketing Science . Fall, 1999.
Waldrop, Judith. Markets with Attitude . American Demographics, July 1994.
Wells, W., J. Burnett, and S. Moriarty. Advertising: Principles and Practice . NJ: Prentice Hall, 2000.
What's in a 30-Minute Infomercial? Inc ., May 1995.
World Trade Almanac
Internet Addresses:
- http://www.irta.net/barterstatistics.html
- http://www.oas.org
- http://www.stat-usa.gov
- http://www.ustr.gov/index/html
Organizations:
Asian Development Bank
2330 Roxas Boulevard
Pasay City, Philippines
Chamber of Commerce of the United States
1615 H Street, NW
Washington, DC
European Union Information Service
200 Rue de la Loi
201 1049 Brussels, Belgium
European Union Information Service
2100 M. Street, NW
Washington, DC 20037
International Bank for Reconstruction & Development
1818 H Street, NW
Washington, DC
United States Government Agencies
Customs Service
1301 Constitution Avenue, NW
Washington, DC 20229
Department of the Treasury
15 th Street & Pennsylvania Avenue
Washington, DC 20220
Department of Agriculture
12 th & Jefferson Drive, SW
Washington, DC 20250
Federal Trade Commission
6 th Street & Pennsylvania Avenue
Washington, DC 20580
Department of Commerce
Herbert C. Hoover Building
14 th and Constitution Avenue, NW
Washington, DC 20230
International Trade Commission
701 E Street, NW
Washington, DC 20436
Department of State
2201 C Street, NW
Washington, DC 20520
World Trade Centers Association
1 World Trade Center, Suite 7701
New York, NY 10048
Directories
American Register of Exporters and Importers
38 Park Row
New York, NY 10038
Directories of American Firms Operating in Foreign Countries
50 E. 42 nd Street
New York, NY 10017
World Guide to Trade Associations
175 Fifth Avenue
New York, NY 10010 |
